Top five
things I try to procrastinate or avoid at all costs:
1. Going to
the Dentist
2. Buying /
Selling a House
3. Buying /
Selling a Car
4. Needles
or Shots
5. Clowns
Okay –
laugh, call me a coward, even a wimp, but those are the things (not necessarily
in that order) that for whatever reasons I have mentally held on to past
experiences and equated them as unpleasant. So please – all you professionals
who work in these areas do NOT take it personally.
Last week,
my husband Dale and I purchased 3 new vehicles. Two mini vans for the funeral home and one automobile for personal use.Thanks to
the internet, consumer reports, TV commercials and just plain observing other
automobiles on the road, we had narrowed our choice down to two different
brands. That was the easy part – now came the part I fear most – walking
through the dealership’s door. I don’t
want to be perceived as being rude, but all I wanted to do was take a test
drive, understand the features, and most of all NOT haggle on price, just cut
to the bottom line. We had a fair price in mind and were willing to spend the
money if we felt value. Much to my
surprise, both dealerships were a very pleasant experience. Absolutely everyone
we came in contact with, were customer friendly and extremely educated in their
products. Both clearly explained features, benefits and value with no pressure.
Rats!!! I
had hoped one brand would stand out more than the other. Now it came down to
all things being equal, which dealership in terms of customer service,
willingness to understand our needs and overall long-term expectations and
viewed themselves as an reflection of our business, creating a win, win, win.
Win for our funeral home families; win for our funeral home with a plan maintenance
schedule, and a fair price for the value received. How does this relate to funerals you might
ask? Typically a person makes funeral arrangements as often as they purchase a
car. My guess that anything to do with a funeral home is on their top five of
things to avoid. All funeral homes have nice facilities, amenities, nice people
and are even priced similar. All funeral homes take great pride in caring for
the deceased and their family. The
differentiating feature and why people choose Clock Life Story Funeral home is
we do all of the above AND take care of the guests. We are not here to sell
merchandise, we are here to create a funeral experience that is personal,
meaningful and relevant – for host families and their guests.
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